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Have you ever felt like you were missing out on a secret? 

 

You see other agents absolutely crushing it. And, like them, you want to build a real estate empire.

But, more often than not, you find yourself treading water, going from listing to listing just trying to stay afloat. You feel like you’re losing out to Zillow or Redfin. You’re afraid no one will attend your next open house. You’re terrified of a market drop.

Bad news, right?

On the contrary. These feelings mean that you’ve taken the first step. Recognizing the problem. 

Now on to step two: Fixing it.

I’m here to show you that there really is a secret to building that real estate empire—to making more money, closing more deals, and having more fun while doing it.

I should know. Because mine is the story of doing everything wrong—and still ending up on top. 

It was 2008, I was 27, and I had lost everything. I was six months behind on my mortgage, three months behind on my car loan, my bank had frozen my credit, and I’d wracked up a decade’s worth of debt with no real way of repaying it. Put simply, I was drowning. 

Then one night I couldn’t sleep. I thought about everything that had gone wrong in my life—all the things I had let slip out of control, all the mistakes that had brought me to this moment. And I made a decision. 

I would be successful. I had no other choice, no other way forward. Success was my only option. 

So I got to work. 

I wrote down everything I could remember about the last ten years—all the successes, all the failures, all the tools and tips and secrets that had shaped my career, everything I wished I’d done differently. I wrote it all down. 

And then I made a plan—a roadmap to get myself out of debt, rebuild my business, and get my life back. 

That was the very beginning of Closing In. It was my way of making sense of the world of real estate—my way of getting back into that world. 

15 years later, I’m no longer drowning. I’ve created one of the most successful real estate teams in the U.S. I’ve hosted a show on the largest network in America—HGTV. And I’ve sold over $1 billion in real estate. 

All thanks to Closing In

The Course That Will Help You Build a Real Estate Empire In Any Market

When you enroll right now, you get instant access to the Closing In system, including all 18 modules and the three bonuses listed below. Plus, you’ll join a community of brokers who are absolutely crushing it—who will help you crush it too.  

In this breakthrough system, you'll discover:

Selling in the Digital Age

My definitive guide to using today’s tech to revolutionize your real estate practice. You’ll learn:

    • The single most powerful word in your marketing arsenal—and how saying it four times a day added $250,000 to my bottom line
    • How to make effective use of social media to double your followers, leads, and listings
    • The five-minute email hack I use to create fun, compelling, entertaining emails
    • How to get 98% of your marketing messages opened—and read
    • How to use one of the most overlooked features on Instagram to double offers on your next listing
    • How I used Yelp—yes, Yelp!—to close seven-figure deals
    • Three ways to use Zoom to generate leads, close houses, and have fun with new prospects  

The Productive Life

My advice on having it all—no sacrifices. You’ll learn: 

    • Four things you can do right now to project confidence into every deal—and eliminate your competition
    • My go-to scheduling tools that ensure you’ll work less and play more

Closing the Deal

My tried and true tips for making the sale—start to finish. You’ll learn:

    • My twenty-one-day referral system that’s guaranteed to get you a new listing every 3 weeks 
    • The three questions to ask any prospect before bringing up their house
    • How renovating a home can actually lower its value—plus six staging tips to increase your listing’s value by 15% 
    • 7 tips to hosting the perfect showing
    • The single question I ask every buyer to maximize sale value and generate a flood of new referrals
    • How to generate an instant $100,000 in commissions with nothing more than the contacts on your phone
    • Why you should never mail (or DocuSign) a contract—and what to do instead
    • Three strategies for selling hard-to-sell properties

Enroll today to get instant access to the following modules:

Bringing it to the Next Level: How to Establish Yourself as the Go-To Broker in Your Area

In this module, you’ll launch into the Closing In system by learning how to create a life-long brand that pays you consistently month-after-month with less work and more fun.

Mindsets of Success: How to Think Like a Millionaire Agent...and Then Become One

In this module, you’ll learn how to uncover your “Why Engine,” unleash your passion, and naturally attract better clients and higher commission.

Mindsets of Success:
How to Develop Success Habits
That Drive the Sale

Here, you’ll learn how to design your life so you spend more time with great people who consistently refer you to new clients. Plus, how to master your schedule and build a personal brand that stands the test of time.

Marketing: How to Prepare Properties to Sell for More

The better your homes look, the better your business looks. Period. Here, you’ll learn how to become the agent with a track record for selling beautiful properties.

Marketing: Face-to-Face Marketing Pro Tips

Real estate is a high-trust business, so you need to master face-to-face, one-on-one communication. Most agents don’t have a system for these interactions and, as a result, most agents are below average. In this module, you’ll learn how to master human interaction by asking the right questions.

Marketing: How to Prospect Over the Phone

Every top agent uses the phone to accelerate their business. Why? Because phone calls work. In this module, you’ll learn how to use your existing database of warm clients and friends to create a referral network that will gladly call on you to help sell their homes. You’ll also get my favorite scripts to open and close every deal.

Marketing: Email Marketing Strategies

Insider tip: I’ve made over $5 million from email marketing alone. And I can tell you from experience: there is a right and wrong way to do it. The secret is to get comfortable with a platform, use the right data, and find an email frequency (and voice) that works for you. In this module, I’ll show you my tried and true 21-day email formula that’s generated millions in sales.

Marketing: How to Use Networking Groups to Grow Your Leads and Business

You’ve heard it before: networking is important. So why do so few real estate agents take advantage of their local networking groups? Here, I’ll show you where to find your group and how to play the long game to grow your list of potential clients and maximize success.

Marketing: The Secret Weapon — Text Message Marketing

Studies show that 98% of text messages get opened and read. Compare that to email and you’ll see why I love text message marketing. In this module, I’ll show you how to properly use texts to get referrals, testimonials, listings, and deals.

Marketing: Using Yelp to Dominate Your Market

Most real estate agents hate Yelp. Which is why ignoring Yelp is a huge mistake—and using it is a massive opportunity. In this module, I’ll share how I’ve closed over $4.5 million in sales using Yelp alone and give you strategies that’ll help you do the same.

Social Media Marketing

Social media is your insurance policy against any recession or market downturn—and it’s the real key to making real money in real estate. In this module, I’ll share the social media formula that I use that guarantees top listings and quickly grows followers, fans, and—eventually—clients.

Social Media: Instagram Hacks to Explode Your Following

Simply put: Instagram is a goldmine. In this module, I’ll show you how to create a powerful profile, how to attract the right followers, and how to use your spare time to quickly and easily create a steady stream of fun content that’ll help you attract new—and better—business.

Social Media: Facebook Tips for Max Exposure and Deals

Hot tip: Facebook and Instagram are different beasts and they require different strategies. In this module, I’ll show you how to create the right Facebook pages (that’s right, pages!) and how to sell yourself across them all.

Marketing: How to Use Video to Magnify Your Brand

After Google, YouTube is the second largest search engine. And its reach is enormous. Add to that IG Live and FB Live and it means there is incredible potential for you to use fun videos to promote your business, brand, and listings. In this module, I’ll show you how it’s done.

Marketing: Zoom Strategies for More Engagement and Fun

Let’s face it…Zoom is here to stay. And while you lose some face-to-face, Zoom gives you the ability to massively scale your business and sell listings without in-person open houses and weekend work. There are three key ways to use Zoom for real estate—and in this module, I’ll share them with you.

How to Create an Open House Your Clients Talk About For Years

Running a great open house is the key to closing deals, generating referrals, and growing your business. In this module, we’ll go over all the open house details: how to set up, what to wear, how to follow-up, what to say, and how to conduct the right market research.

How to Master the Sale Process to Avoid Long Delays and Get Commission Checks Faster

If you get the sales process right, the rest just falls into place. In this module, we’ll cover how to write, receive, and negotiate an offer—and how to close a deal for max value. Hot tip: Understanding how—and when—to negotiate is just as important as knowing the psychology of selling.

Billion Dollar Closing Tips 

Closing the deal. Everything—from cultivating leads, to planning open houses, to talking to clients—has led to this moment. The end. But, here’s the secret: A billion dollar agent doesn’t wait until the end to think about closing the deal. A billion dollar agent starts there—and never lets it leave their mind. In this module, I’ll show you exactly how that’s done.

Plus, enroll now to get the following exclusive bonuses:

Bonus #1

The Closing In” Manual

Your personal guide to the Closing In system—complete with worksheets, exclusive tips, and plenty of space for massive breakthroughs and life-changing ideas.  

Bonus #2

Exclusive Access to the Closing In Community

Connect monthly with Seth and his network of power brokers in and around the real estate industry. Learn with your fellow Closing In members about investing, staging, and more! 

Bonus #3

Personal Coaching Session

You, me, and a launchpad for your real estate success. Once you complete the Closing In system, we’ll get together for a live Zoom session to put your work to the test. You’ll follow me to one of my current listings, meet a few of my rockstar teammates, or go behind the scenes as I close a deal. Plus, you’ll get the chance to ask any questions you might have post-Closing In.

Our bold, 100% risk-free, ‘biggest-smile-on-your-face’ guarantee.

It’s simple: If the Closing In system doesn’t leave you completely blown-away and on the path to the greatest success you’ve ever known, just turn in your materials and you’ll get a full refund.

And if that’s not enough…

“IM PERSONALLY GUARANTEEING YOUR SUCCESS”

 

I’m so confident that this course will take your real estate game to the next level that I’m personally guaranteeing your success. Here’s how: If you haven’t closed three deals totalling at least $30,000 in commission within a year of completing the Closing In system, you’ll get your money back—guaranteed. No questions asked. 100%.

That’s just my way of saying: Your success is more important than my bottom line. And Closing In is your key to absolute success.

Frequently Asked Questions

Payment Plan

Three Easy Payments

$433 / Month

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